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SEO AnalysisAudit pages for ranking issues
AI Tools for Digital Marketing Specialists
AI tools that help digital marketing specialists run campaigns, audit websites, analyze competitors, and create content across every channel faster.
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Title Tag
Missing on homepage — critical for ranking
Meta Description
Present · 142 chars · well-optimized
H1 Structure
Multiple H1 tags detected (3) — should be 1
Core Web Vitals LCP
4.1s — above 2.5s threshold (needs improvement)
Internal Links
14 internal links · good crawl depth
Website SEO and performance auditing
Run technical SEO audits covering meta tags, heading hierarchy, canonical tags, broken links, page speed, and Core Web Vitals. Identify which pages are underperforming and get specific fixes — not just a score.
Audit the SEO and performance of our blog at blog.acmecorp.com. Flag pages with missing meta descriptions, duplicate H1s, slow load times, and thin content under 300 words.
Crawled 84 blog posts. Found: 18 pages missing meta descriptions, 6 with duplicate H1 tags, 12 pages loading in over 3 seconds (Core Web Vitals failures), and 9 posts under 300 words with no internal links. Priority fixes ranked by impact.
ToolRouter audit_page
Missing Meta Descriptions
18 pages — affects CTR in search results
Duplicate H1 Tags
6 pages — confuses crawlers and users
Core Web Vitals Failures
12 pages loading over 3s — LCP above threshold
Thin Content
9 posts under 300 words · no internal links
ToolRouter crawl_site
Total Pages Crawled
84 blog posts indexed
Broken Internal Links
7 links returning 404
Canonical Issues
3 pages with conflicting canonical tags
Image Alt Text
34% of images missing alt attributes
Keyword research and content gap analysis
Discover high-opportunity keywords your audience is searching for, map content gaps against competitors, and build a prioritized editorial calendar. Stop guessing what to write and start ranking for terms that drive pipeline.
Find keywords related to "project management software" with search volume over 1,000/month and KD under 40. Cluster them by intent and identify topics where our competitors rank but we don't.
Found 47 keyword clusters. Top opportunity: "project management for remote teams" — 8,400/mo, KD 34. Your 3 main competitors rank in the top 5. You have no content on this topic. Recommend a pillar page + 4 supporting articles.
ToolRouter research_keywords
KeywordVol/moKd
project management for remote teams8,40034
project management templates free5,20038
kanban board online12,00042
47 clusters found · top 3 gaps shown
Competitor campaign research
Analyze what your competitors are running — their ad library, organic ranking pages, brand messaging, and positioning. Understand their strategy so you can differentiate your campaigns instead of copying them.
Pull a competitive intelligence report on Notion. What are their top-performing organic pages, current Google and Facebook ad creatives, and how do they position against Confluence in their messaging?
Notion's top organic page: "/templates" (est. 210K monthly visits). Running 34 active Facebook ads — 80% feature short video testimonials. Notion vs Confluence positioning centers on "easy setup for modern teams" vs. enterprise complexity. 3 key messaging gaps identified.
ToolRouter research_company
Top Organic Page
"/templates" — est. 210K monthly visits
Facebook Ads
34 active creatives · 80% short video testimonials
Positioning vs Confluence
"Easy setup for modern teams" vs. enterprise complexity
Key Gaps Identified
3 messaging angles your brand can own
Social media content and video creation
Produce scroll-stopping UGC video ads, carousel posts, and platform-native content from a brief. Create a week's worth of social content in the time it used to take to brief a freelancer.
Create 3 UGC-style TikTok videos for a CRM tool aimed at sales teams. Each should be 15–30 seconds, first-person POV, showing a specific pain point (messy spreadsheets, missed follow-ups, lost deals) and the product as the fix.
Created 3 video scripts with shot-by-shot direction. Video 1: "The spreadsheet spiral" — stack of tabs → one clean CRM dashboard. Video 2: "The missed follow-up" — calendar anxiety → automatic reminders. Video 3: "The lost deal" — hunting for notes → deal won. All formatted for vertical 9:16.
Lead generation for outbound campaigns
Build targeted contact lists for email and LinkedIn campaigns. Find decision-makers in your ideal customer profile with filters for company size, industry, funding stage, and job title — then export to your CRM.
Find VP of Marketing and CMO contacts at e-commerce brands with $10M–$100M in annual revenue and at least 50 employees. Focus on apparel, beauty, and home goods. Include LinkedIn profiles.
Found 88 matching contacts across 61 companies. Filtered to 54 with verified professional profiles. Top represented categories: apparel (28), beauty (18), home goods (8). All include name, title, company, company size, and LinkedIn URL.
ToolRouter find_leads
NameTitleCompany
Jessica ParkCMOEverlane
Marcus WebbVP MarketingGlossier
Tanya RhodesMarketing DirectorArticle
Daniel ChoCMOAllBirds
88 matches · 61 companies · LinkedIn verified
Trending content and social listening
Monitor what is trending in your industry on TikTok, YouTube, and Instagram. Find trending audio, viral formats, and emerging topics to inform content calendars before the wave has already passed.
What content formats and topics are trending in the B2B SaaS and productivity niche on TikTok and LinkedIn right now? Find any audio tracks going viral in this space that would work for a brand video.
Top trending format: "day in the life of a [job title]" POVs — 14 in this niche with 500K+ views this week. Key topics: "quiet quitting signs," "AI replacing jobs," and "remote work tools." Top trending audio: Lo-fi instrumental by Lukrembo (4.2M TikTok uses this week).
ToolRouter get_trending
Format / topicViews this weekPlatform
"Day in the life of a [job title]" POV500K+TikTok
"AI replacing jobs"1.2MLinkedIn + TikTok
Trending audio: Lo-fi by Lukrembo4.2M usesTikTok
3 trending formats · 2 viral audio tracks identified
Ready-to-use prompts
Full site SEO audit
Crawl our website at [domain.com] and audit for: missing or duplicate meta descriptions, missing or duplicate H1 tags, pages with no internal links, broken links, and thin content pages under 500 words. Prioritize fixes by SEO impact.
Find keyword gaps vs. competitors
Find keywords related to [topic/product] where [competitor1.com] and [competitor2.com] rank in positions 1–10 but we do not appear at all. Filter for search volume over 500/month and keyword difficulty under 50.
Competitor ad research
Search the Facebook and Google ad libraries for [competitor brand]. Show their current ad creatives, headlines, and how long each has been running. Identify their most frequently used messaging themes.
Generate UGC ad scripts
Write 3 UGC video ad scripts (15–30 seconds each) for [product] targeting [audience]. Each script should follow the format: hook (3 seconds) → problem → product as solution → CTA. Include camera direction for a solo creator shooting on a phone.
Build a lead list
Find [job title] contacts at [industry] companies with [employee count] employees and [funding/revenue criteria]. Include name, company, title, and LinkedIn profile. Export as a table.
Trending content research
What topics, formats, and hashtags are trending in the [industry/niche] category on TikTok and Instagram this week? List the top 10 trends with estimated view counts.
Page speed audit
Run a full Lighthouse audit on [URL]. Report Core Web Vitals (LCP, CLS, FID), performance score, and the top 5 specific fixes that would have the biggest impact on load speed.
Repurpose a blog post
Transform this blog post into: a 280-character tweet thread (5 tweets), a 150-word LinkedIn post, a 5-frame Instagram carousel with headline and body copy for each frame, and a 60-second video script.
Tools to power your best work
Page Speed TestPerformance, SEO & Web Vitals
Site CrawlerMap pages, links, and errors
Lead FinderFind & enrich companies and people
Competitor ResearchDeep intel from a single URL
Content RepurposerTurn any content into posts, scripts, and articles
Ad Library SearchSpy on ads across every platform
UGC Content GeneratorUGC videos and photos from product to post
Keyword ResearchFind & prioritize SEO keywords
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New campaign launch research
Before launching any campaign, understand the keyword landscape, what competitors are running, and what content formats are working in the category.
Outbound lead generation pipeline
Build and enrich a prospect list, then create personalized outreach materials for email and LinkedIn sequences.
Monthly content calendar creation
Find trending topics, identify keyword gaps, and produce a full month of content across blog, social, and video — all researched and briefed in one session.
Frequently Asked Questions
Can these tools integrate with Google Analytics or my CRM?
These tools produce structured research and content outputs that you can copy into your CRM, analytics platform, or project management tool. They do not have native integrations with GA4 or Salesforce — you use them to produce the intelligence and assets, then bring the outputs into your existing workflow.
How accurate is keyword difficulty data?
Keyword Research aggregates difficulty scores from major SEO data providers and normalizes them on a 0–100 scale. They represent relative competitive intensity based on the Domain Rating and backlink profiles of currently ranking pages. Use them directionally — always validate top targets with your own ranking data.
Can I use the ad library tool to see what competitors spend on paid ads?
Ad Library Search shows ad creatives, copy, how long ads have been running, and in some cases estimated reach data from public platform libraries. It does not access private spend data. Long-running ads are typically strong performers, which is a useful proxy for what's working.
How do UGC video outputs work — do I get actual video files?
UGC Content produces complete video scripts with shot-by-shot direction, formatted for vertical (9:16) mobile shooting. The Video Production tool produces actual rendered video files. For most campaigns, you'd use UGC Content for the creative brief, then record with your own talent or hand off to a creator.
Can I use Lead Finder for GDPR-compliant outreach?
Lead Finder surfaces publicly available professional contact information. For GDPR compliance in B2B outreach, you are responsible for ensuring your outreach has a legitimate interest basis and that opt-out requests are honored. Lead Finder data comes from public professional sources, not scraped personal data.
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