How to Build a Content Calendar with Claude
Build a keyword-driven content calendar using Claude and ToolRouter. Systematic content planning.
Tool
Claude builds a keyword-driven content calendar through an interactive planning session. After researching keywords, ask it to organize them by season, priority, and content type, then generate a month-by-month publishing schedule with content briefs for each piece. Refine the calendar conversationally until it matches your team's capacity.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Keyword Research tool:
- Ask Claude: "Find keywords around 'email marketing' and cluster them into content topics"
- Claude groups keywords into pillar and cluster pages using cluster_keywords
- Ask: "Turn these clusters into a 3-month content calendar with publishing priorities"
- Claude creates a calendar with suggested publish dates, content types, and target keywords per piece
- Request: "Identify any topic gaps we should fill with additional keywords"
Example Prompt
Try this with Claude using the Keyword Research tool
Find all keywords related to "content marketing" and organize them into a 3-month content calendar. Prioritize by search volume and competition.
Tips
- Ask Claude to flag keyword cannibalization risks between planned articles
- Claude can create internal linking plans between pillar and cluster pages
- Request a priority score for each article based on difficulty and business value