How to Build a Content Calendar with OpenClaw
Build a keyword content calendar with OpenClaw and ToolRouter. Organized content strategy from keyword data.
ToolKeyword ResearchOpenClaw generates a data-driven content calendar by analyzing keyword opportunities across your entire topic space in one batch. The structured output maps keywords to dates, formats, and priority scores, ready for import into project management tools, editorial calendars, or content pipeline automation systems.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Keyword Research tool:
- Ask: "Find and cluster keywords for 'SaaS marketing'"
- Review the clustered keyword groups
- Request: "Create a quarterly content calendar from these clusters"
- Get a prioritized publishing schedule with target keywords per article
Example Prompt
Try this with OpenClaw using the Keyword Research tool
Cluster keywords around "B2B marketing" and build a content calendar for the next quarter.
Tips
- Ask for the calendar in a format you can import into your project management tool
- Request priority scoring based on keyword difficulty and business relevance
- Re-run quarterly to refresh your content strategy with new data