How to Research Keywords by Search Intent with Claude
Classify keywords by search intent using Claude and ToolRouter. Align content with user needs.
Tool
Claude classifies keywords by search intent and explains the reasoning behind each classification. Discuss why certain terms signal purchase intent versus research, ask Claude to recommend the right content type for each intent bucket, or have it map your existing content to intent categories to find gaps.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Keyword Research tool:
- Ask Claude: "Analyze the search intent for these keywords: 'CRM software', 'what is CRM', 'best CRM pricing', 'Salesforce login'"
- Claude classifies each keyword by intent type with supporting evidence
- Ask: "Find more commercial-intent keywords in the CRM space using find_keywords"
- Claude builds an intent-mapped keyword strategy for your content plan
Example Prompt
Try this with Claude using the Keyword Research tool
Classify these keywords by intent: "project management tool", "how to manage projects", "monday.com vs asana", "buy project management software". Then find 10 more transactional keywords in this space.
Tips
- Claude explains intent classification reasoning so you can learn the patterns
- Ask Claude to recommend the right content format for each intent category
- Use intent mapping to identify gaps in your content funnel