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How to Research Keywords by Search Intent with Claude

Classify keywords by search intent using Claude and ToolRouter. Align content with user needs.

Tool
Keyword Research icon
Keyword Research

Claude classifies keywords by search intent and explains the reasoning behind each classification. Discuss why certain terms signal purchase intent versus research, ask Claude to recommend the right content type for each intent bucket, or have it map your existing content to intent categories to find gaps.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Keyword Research tool:

  1. Ask Claude: "Analyze the search intent for these keywords: 'CRM software', 'what is CRM', 'best CRM pricing', 'Salesforce login'"
  2. Claude classifies each keyword by intent type with supporting evidence
  3. Ask: "Find more commercial-intent keywords in the CRM space using find_keywords"
  4. Claude builds an intent-mapped keyword strategy for your content plan

Example Prompt

Try this with Claude using the Keyword Research tool
Classify these keywords by intent: "project management tool", "how to manage projects", "monday.com vs asana", "buy project management software". Then find 10 more transactional keywords in this space.

Tips

  • Claude explains intent classification reasoning so you can learn the patterns
  • Ask Claude to recommend the right content format for each intent category
  • Use intent mapping to identify gaps in your content funnel

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