How to Discover Question Keywords with Claude

Find question-based keywords using Claude and ToolRouter. Create content that wins featured snippets.

Tool
Keyword Research icon
Keyword Research

Claude finds question-based keywords and helps you evaluate their featured snippet potential in a single session. After discovering questions people ask, have Claude generate optimized answer formats, suggest content structures that earn position zero, or map questions to existing content that could be improved.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Keyword Research tool:

  1. Ask Claude: "Find question keywords about 'content marketing' using the keyword research tool"
  2. Claude returns a list of real questions people search for
  3. Ask: "Group these by topic and suggest which ones could earn featured snippets"
  4. Claude prioritizes questions by snippet opportunity and search volume

Example Prompt

Try this with Claude using the Keyword Research tool
Find all the question-based keywords people search for around "email marketing". Group them by topic and tell me which ones I should answer first.

Tips

  • Claude can draft direct answers optimized for featured snippet format
  • Ask for questions grouped by the buyer journey stage
  • Use question keywords to build comprehensive FAQ sections

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