Tools / Content Repurposer

Repurpose Content

Transform content into platform-specific formats. Accepts a URL or raw text and produces native-feeling output for each selected channel — social posts, video scripts, newsletters, blog articles, ad copy, and more.

Returns: Repurposed content for each requested format with character counts and publishing tips

Parameters

content *stringSource content — a URL to scrape or raw text (article, transcript, notes)

formats *arrayOutput formats to generate

brand_voicestringBrand voice and tone guidelines (e.g. "professional but approachable, data-driven")

audiencestringTarget audience for the repurposed content

goalstringCampaign goal — drive traffic, build authority, generate leads, grow followers

Example

Repurpose a blog post into Twitter and LinkedIn

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "content-repurposer",
  "skill": "repurpose",
  "input": {
    "content": "https://example.com/blog/ai-marketing-trends-2026",
    "formats": [
      "twitter_thread",
      "linkedin_post"
    ]
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Extract Key Points

Analyze content to extract the most shareable insights, hooks, quotable excerpts, and repurposing angles. Use before repurpose to understand what you are working with, or standalone for content analysis.

Returns: Summary, key points with repurpose potential scores, scroll-stopping hooks, quotable excerpts, statistics, and content angles

Parameters

content *stringSource content — a URL to scrape or raw text (article, transcript, notes)

countnumberNumber of key points to extract (1-15, default: 5)

anglestringSpecific angle to focus on (e.g. "actionable tips", "data insights", "controversial takes")

Example

Extract key points from a competitor blog post

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{
  "tool": "content-repurposer",
  "skill": "extract_key_points",
  "input": {
    "content": "https://example.com/blog/state-of-ai-2026",
    "count": 7
  }
}' \
  https://api.toolrouter.com/v1/tools/call

Quick Start

MCP (Claude Code)

claude mcp add --transport stdio \
  --env TOOLROUTER_API_KEY=YOUR_API_KEY \
  toolrouter -- npx -y toolrouter-mcp

REST API

curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
  -d '{"tool":"content-repurposer","skill":"repurpose","input":{}}' \
  https://api.toolrouter.com/v1/tools/call