How to Map Your Competitive Landscape with ChatGPT

Discover and map competitors using ChatGPT and ToolRouter. Build a complete competitive landscape view.

Tool
Competitor Research icon
Competitor Research

ChatGPT builds a comprehensive competitive landscape map and presents it in a format ready for stakeholder presentations. It identifies direct and indirect competitors, categorizes them by market position and target audience, and can generate competitive matrices that visualize where each player sits relative to your product.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Competitor Research tool:

  1. Ask: "Map the competitive landscape for online form builders"
  2. ChatGPT uses ToolRouter's competitor-research tool to identify and categorize players
  3. Request: "Create a competitive matrix comparing features, pricing, and target markets"
  4. Ask for strategic recommendations based on the landscape analysis

Example Prompt

Try this with ChatGPT using the Competitor Research tool
Map the competitive landscape for online form builder tools. Show me a matrix of competitors with their key differentiators.

Tips

  • ChatGPT excels at creating structured comparison tables from competitor data
  • Ask it to highlight underserved market segments
  • Request a SWOT analysis based on the landscape findings

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