How to Track Competitor Ad Patterns with OpenClaw

Monitor competitor advertising with OpenClaw and ToolRouter. Track ad patterns across Facebook and Google.

Tool
Ad Library Search icon
Ad Library Search

OpenClaw monitors competitor advertising across multiple platforms in a single automated run, producing structured ad activity timelines with volume trends, platform distribution, and creative rotation patterns. The batch approach supports continuous competitive ad monitoring and feeds into marketing intelligence dashboards.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Ad Library Search tool:

  1. Ask: "Get all of competitor.com's ads on Facebook and Google"
  2. Review the full ad portfolio
  3. Request: "Analyze their advertising patterns and priorities"
  4. Use findings to plan your competitive response

Example Prompt

Try this with OpenClaw using the Ad Library Search tool
Pull all ads from competitor.com on Facebook and Google. What are their advertising priorities?

Tips

  • Track multiple competitors to build a complete competitive picture
  • Ask for ad volume trends to spot when competitors ramp up activity
  • Use the data to time your own campaigns strategically