How to Build Product Launch Campaigns with OpenClaw
Create launch video campaigns with OpenClaw and ToolRouter. AI-powered product announcement videos.
Tool
OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Video Production tool:
- Ask OpenClaw: "Create a video campaign for our product launch"
- OpenClaw develops treatments and scripts for multiple video assets
- Review and approve the creative direction
- Generate the full suite of launch videos
Example Prompt
Try this with OpenClaw using the Video Production tool
Build a video launch campaign for our new analytics platform. Create a teaser, announcement, and demo video.
Tips
- Start with the treatment to align stakeholders before producing videos
- Ask for a unified visual theme across all launch assets
- Generate social media clips from the main announcement video