How to Build Product Launch Campaigns with Claude
Create product launch videos with Claude and ToolRouter. AI-powered video campaigns from teaser to announcement.
Tool
Claude orchestrates the entire video production pipeline through multi-step reasoning, carrying creative context from treatment through script to final render while maintaining coherent messaging across every phase. It remembers your brand voice and visual direction throughout the session, lets you iterate on individual components like the hook or closing CTA without restarting the whole pipeline, and produces output where treatment, script, storyboard, and final video all reinforce the same strategic message.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Video Production tool:
- Ask Claude: "Create a video treatment for our upcoming product launch -- a new AI writing assistant"
- Claude generates the creative direction, then writes scripts for teaser and announcement videos
- Review and approve the creative direction before rendering
- Claude produces the final videos for each campaign asset
Example Prompt
Try this with Claude using the Video Production tool
We are launching a new AI writing tool next month. Create a teaser video, a launch day announcement, and 3 feature highlight clips.
Tips
- Ask Claude to create a content calendar for your launch sequence
- Request different video lengths for each distribution channel
- Claude can iterate on messaging without re-generating the entire campaign