How to Produce Weekly Social Content with OpenClaw
Create weekly social videos with OpenClaw and ToolRouter. Scale your social video presence.
Tool
OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Video Production tool:
- Ask OpenClaw: "Plan 4 weekly social videos for this month"
- OpenClaw generates treatments and scripts for each week
- Review the content plan and request adjustments
- Generate all videos for the month in one batch
Example Prompt
Try this with OpenClaw using the Video Production tool
Produce 4 weekly social videos about data analytics trends. Keep each under 60 seconds.
Tips
- Build a template treatment to maintain brand consistency across weeks
- Vary content formats -- tips, stats, stories -- to keep the audience engaged
- Re-use successful formats and retire underperforming ones based on analytics