How to Build Product Launch Campaigns with Copilot
Build launch campaigns in your IDE with Copilot and ToolRouter. Developer-friendly video production.
Tool
Copilot integrates video production into your development workflow, making it practical to produce technical marketing videos, developer tutorials, and product release announcements without leaving your IDE. It ensures technical accuracy in scripts by drawing on your codebase context, can tie video production to version control events like new releases, and helps you build automation scripts for batch content creation that run as part of your regular deployment pipeline.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Video Production tool:
- In Copilot Chat: "Create a treatment for our developer tool launch video"
- Review scripts for technical accuracy
- Generate the launch video suite
- Ask Copilot to automate launch video creation for future releases
Example Prompt
Try this with Copilot using the Video Production tool
Build a launch video campaign for our new API. Include a teaser and a technical deep-dive.
Tips
- Ideal for developer tool launches where technical accuracy is critical
- Copilot can tie video production to your release branches
- Generate changelog videos automatically for each major release