How to Produce Short-Form Marketing Videos with OpenClaw
Produce marketing videos with OpenClaw and ToolRouter. AI-powered short-form video creation.
Tool
OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Video Production tool:
- Ask OpenClaw: "Create a treatment for a 30-second product video"
- OpenClaw develops the script and storyboard
- Review the creative direction and request adjustments
- Generate the final video for distribution
Example Prompt
Try this with OpenClaw using the Video Production tool
Create a 30-second product video for our e-commerce platform. Make it fast-paced and conversion-focused.
Tips
- Test multiple hook variations to find what resonates with your audience
- Ask for the video in multiple aspect ratios for different platforms
- Use the storyboard step to align with stakeholders before rendering the final video