How to Produce Short-Form Marketing Videos with Claude
Create short-form marketing videos with Claude and ToolRouter. AI-powered video production from concept to render.
Tool
Claude orchestrates the entire video production pipeline through multi-step reasoning, carrying creative context from treatment through script to final render while maintaining coherent messaging across every phase. It remembers your brand voice and visual direction throughout the session, lets you iterate on individual components like the hook or closing CTA without restarting the whole pipeline, and produces output where treatment, script, storyboard, and final video all reinforce the same strategic message.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Video Production tool:
- Ask Claude: "Create a treatment for a 30-second product video targeting young professionals"
- Claude runs create_treatment, then creates a script with create_script
- Review the storyboard generated by create_storyboard for visual planning
- Claude produces the final video with generate_videos, ready for social media
Example Prompt
Try this with Claude using the Video Production tool
Produce a 30-second marketing video for our fitness app. Target millennial professionals. Make it energetic and aspirational.
Tips
- Ask Claude to create 3-5 hook variations to A/B test in paid campaigns
- Specify your target platform (TikTok, Reels, Shorts) for optimal aspect ratio and pacing
- Claude can iterate on the script without re-generating the entire storyboard