How to Produce Weekly Social Content with Claude
Produce weekly social videos with Claude and ToolRouter. Consistent video content at scale.
Tool
Claude orchestrates the entire video production pipeline through multi-step reasoning, carrying creative context from treatment through script to final render while maintaining coherent messaging across every phase. It remembers your brand voice and visual direction throughout the session, lets you iterate on individual components like the hook or closing CTA without restarting the whole pipeline, and produces output where treatment, script, storyboard, and final video all reinforce the same strategic message.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Video Production tool:
- Ask Claude: "Create treatments for 4 weekly social videos this month about productivity tips"
- Claude generates treatments and scripts for each week
- Review and adjust messaging for each video in the batch
- Generate all 4 videos and schedule them across your social platforms
Example Prompt
Try this with Claude using the Video Production tool
Create 4 short social videos for this month. Theme: AI productivity tips for marketers. Each under 60 seconds.
Tips
- Batch-create an entire month of content in one session
- Ask Claude to vary hooks and formats while maintaining brand consistency
- Request platform-specific cuts for TikTok, Reels, and LinkedIn