Tools / Social Media Content / Use Cases / Research Viral Post Formats / Claude

How to Research Viral Post Formats with Claude

Identify viral content formats with Claude and ToolRouter. Data-driven format research.

Claude turns viral format research into an analytical terminal conversation. Pull high-performing posts and Claude deconstructs what makes each format work -- hook structure, visual layout, caption patterns. Ask follow-up questions like "what format works best for B2B on LinkedIn?" or "which hook style gets the most saves?" for actionable format intelligence you can apply immediately.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector

2Enter the details below and click Add

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Social Media Content tool:

Ask Claude: "Pull recent TikTok videos and Instagram Reels for top creators in the fitness niche"
Claude fetches content with view counts, likes, and engagement data
Ask: "What video formats and structures are getting the most engagement?"
Claude identifies the winning formats with specific examples from the data

Example Prompt

Try this with Claude using the Social Media Content tool

Research what video formats are going viral in the cooking niche. Pull TikTok videos and Instagram Reels from top food creators and identify the format patterns.

Tips

Ask Claude to break down the structure of the top 3 performing videos
Request a template you can follow for each high-performing format
Claude can identify optimal video lengths based on the engagement data

More Claude Guides

How to Analyze Competitor Content Strategy with Claude How to Track Brand Content Performance with Claude How to Discover Content Trends with Claude How to Analyze Posting Frequency with Claude How to Research Hashtag Performance with Claude

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