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How to Research Viral Post Formats with ChatGPT

Discover viral content formats with ChatGPT and ToolRouter. Research what post types perform best.

Tool
Social Media Content icon
Social Media Content

ChatGPT researches viral post formats with creative strategy context, pulling top-performing content and generating a format playbook. It identifies the specific structural elements that drive virality, explains the psychology behind each format success, and provides ready-to-use templates your content team can adapt for your brand immediately.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
IconToolRouter iconDownload
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Social Media Content tool:

  1. Ask: "Pull top TikTok videos and Instagram Reels from creators in my niche"
  2. ChatGPT returns content data sorted by engagement
  3. Request: "Identify the common format patterns in the top-performing content"
  4. Ask for a viral format playbook you can start using immediately

Example Prompt

Try this with ChatGPT using the Social Media Content tool
Research viral video formats in the fashion niche. Pull recent TikTok and Instagram Reels and tell me what formats get the most views.

Tips

  • ChatGPT excels at identifying narrative patterns across multiple pieces of content
  • Ask for hook formulas based on the top-performing videos
  • Request a content brief template for each winning format

More ChatGPT Guides

How to Analyze Competitor Content Strategy with ChatGPTHow to Track Brand Content Performance with ChatGPTHow to Discover Content Trends with ChatGPTHow to Analyze Posting Frequency with ChatGPTHow to Research Hashtag Performance with ChatGPT

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