Tools / Social Media Content / Use Cases / Research Viral Post Formats / OpenClaw

How to Research Viral Post Formats with OpenClaw

Research viral content formats with OpenClaw and ToolRouter. Identify winning post structures.

OpenClaw automates viral format research by batch-pulling top-performing posts across platforms and systematically extracting format patterns. Output includes structured format taxonomies with performance metrics, success factor weights, and template specifications. Feed into content creation tools for data-driven format selection at scale.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Social Media Content tool:

Ask: "Pull TikTok videos and Instagram Reels from top creators in my niche"
OpenClaw returns content sorted by engagement metrics
Request: "What format patterns do the top performers have in common?"
Adapt the winning formats for your own content strategy

Example Prompt

Try this with OpenClaw using the Social Media Content tool

Find the most viral video formats in the beauty niche. Pull recent TikTok and Instagram content and identify the patterns.

Tips

Focus on engagement rate rather than raw view counts for format quality signals
Ask for format comparisons across platforms -- what works on TikTok may differ from Instagram
Run this research quarterly to stay current on evolving format trends

More OpenClaw Guides

How to Analyze Competitor Content Strategy with OpenClaw How to Track Brand Content Performance with OpenClaw How to Discover Content Trends with OpenClaw How to Analyze Posting Frequency with OpenClaw How to Research Hashtag Performance with OpenClaw

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