Tools / Social Media Content / Use Cases / Track Brand Content Performance / Claude

How to Track Brand Content Performance with Claude

Track your brand content performance with Claude and ToolRouter. Cross-platform engagement analysis.

Claude turns brand content tracking into a diagnostic terminal conversation. Pull your recent posts and Claude analyzes performance patterns, identifying what drove your best content and what underperformed. Ask follow-up questions like "why did our video posts outperform carousels this month?" or "is our engagement rate improving?" for an interactive performance debrief.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector

2Enter the details below and click Add

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Social Media Content tool:

Ask Claude: "Pull our recent Instagram posts and TikTok videos from @ourbrand"
Claude fetches posts with engagement metrics for each piece of content
Ask: "Which posts performed best this week and what do they have in common?"
Claude identifies performance trends and content themes driving engagement

Example Prompt

Try this with Claude using the Social Media Content tool

Pull our latest Instagram posts and TikTok videos for @ourbrand. Analyze which content performed best and tell me what patterns drive the highest engagement.

Tips

Ask Claude to calculate engagement rates, not just raw counts, for fair comparison
Request weekly performance summaries you can share with your team
Claude can identify the optimal content mix based on your performance data

More Claude Guides

How to Analyze Competitor Content Strategy with Claude How to Research Viral Post Formats with Claude How to Discover Content Trends with Claude How to Analyze Posting Frequency with Claude How to Research Hashtag Performance with Claude

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