How to Build a Social Media Content Calendar with OpenClaw
Automate monthly content calendar generation with OpenClaw and ToolRouter. Recurring social planning at scale.
Tool
OpenClaw generates social content calendars on a recurring schedule across multiple brands simultaneously. Every brand in your portfolio gets a fresh monthly content plan automatically — with post topics, formats, and publishing schedules ready before the month begins.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Social Content Planner tool:
- Define brand configs for each client or brand you manage
- Set up a monthly trigger: "Generate a new social content plan for each brand on the last day of each month"
- OpenClaw creates all calendars and routes them to the relevant team for review
- Approve and load each calendar into the social scheduling tool
Example Prompt
Try this with OpenClaw using the Social Content Planner tool
Generate monthly social content calendars for all five of our agency clients. Each has its own brand brief saved in our configs. Output each calendar separately, formatted for import into our scheduling tool, and notify the relevant account manager when their client's calendar is ready.
Tips
- Build brand brief templates so onboarding a new client takes minutes, not hours
- Use OpenClaw to regenerate the calendar mid-month when a campaign direction changes
- Track which planned post types generate the most engagement to refine the content mix over time