Create a Campaign Content Plan
Plan a focused social content strategy for a product launch, event, or marketing campaign with a structured posting schedule.
Build a Monthly Social Media Content Calendar
Generate a full month of structured social content ideas with topics, formats, and a posting schedule in one session.
Tool
Most social media managers spend more time figuring out what to post than actually creating the content. The blank content calendar at the start of each month is a recurring source of anxiety — and without a plan, posting becomes reactive, inconsistent, and strategically aimless. A good content calendar is not just a schedule; it is a strategic document that balances brand goals, audience interests, and platform-specific formats.
Social Content Planner generates a complete monthly content calendar from your brand inputs — target audience, content pillars, platforms, and tone. It outputs a structured plan with post topics, recommended formats (carousel, video, text post, poll), and a publishing schedule optimized for each platform's best times and cadence.
Social media managers, marketing coordinators, and freelance consultants use this to start every month with a strategic plan in place, leaving more time for actual content creation and community engagement.
Agent Guides
Claude
- Connect ToolRouter to Claude: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Brief Claude on your brand: audience, platforms, content pillars, posting frequency
- Ask: "Create a monthly social content plan using the social-content-planner tool"
ChatGPT
- Add ToolRouter to ChatGPT using the MCP JSON configuration
- Provide your brand brief: industry, audience, platforms, content goals
- Ask: "Create a monthly social content plan using the social-content-planner tool"
Copilot
- Add ToolRouter to your Copilot MCP configuration
- Ask: "Create a monthly social content plan for [brand brief] using social-content-planner"
- Review the structured calendar output
OpenClaw
- Connect ToolRouter to OpenClaw: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Define brand configs for each client or brand you manage
- Set up a monthly trigger: "Generate a new social content plan for each brand on the last day of each month"
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