How to Build a Social Media Content Calendar with Copilot
Automate social content calendar generation with Copilot and ToolRouter. Content planning inside your workflow.
Tool
Copilot integrates content calendar generation into your marketing or product tools. Build a calendar generation feature for your internal marketing dashboard, or automate monthly plan creation so each month's plan is ready before the previous one ends.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Social Content Planner tool:
- Ask: "Create a monthly social content plan for [brand brief] using social-content-planner"
- Review the structured calendar output
- Ask Copilot to build a function that generates a new monthly plan from a stored brand config
- Integrate into your marketing dashboard or CMS for automated monthly calendar generation
Example Prompt
Try this with Copilot using the Social Content Planner tool
Generate a monthly social content plan for a fintech startup. Then write a TypeScript module that reads a brand config file (platforms, content pillars, posting frequency), calls social-content-planner, and outputs the calendar as a JSON structure compatible with our CMS API.
Tips
- Store brand configs as JSON files so calendar generation can be triggered with minimal input
- Build a UI to review and approve each calendar before it is locked for the month
- Add a version history so you can compare this month's plan against previous months