How to Build a Social Media Content Calendar with Claude
Generate a monthly social media content calendar with Claude and ToolRouter. Strategic content planning from AI.
Tool
Claude builds content calendars through a strategic briefing conversation. Describe your brand, goals, and audience, and Claude generates a structured plan then refines it through follow-up dialogue — "add more educational content in week two" or "swap the Friday posts to video format" — until the calendar matches your strategy.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Social Content Planner tool:
- Brief Claude on your brand: audience, platforms, content pillars, posting frequency
- Ask: "Create a monthly social content plan using the social-content-planner tool"
- Claude generates a structured calendar with topics, formats, and schedule
- Refine: "Adjust the LinkedIn posts to focus more on case studies, reduce the poll frequency"
Example Prompt
Try this with Claude using the Social Content Planner tool
Create a monthly social media content calendar for a B2B SaaS company in the project management space. Platforms: LinkedIn (5x/week) and Twitter (daily). Content pillars: productivity tips, product updates, customer stories, and industry news. Include post topic, format, and best posting time for each slot.
Tips
- Give Claude a sample of your past best-performing posts so the plan matches your proven content style
- Ask Claude to include two "reactive" content slots per week for timely industry moments
- Request a content theme for each week to give the month coherence and narrative flow