How to Plan Campaign Social Content with OpenClaw
Automate campaign content planning with OpenClaw and ToolRouter. Multi-brand launch calendars at scale.
Tool
OpenClaw generates campaign content plans across multiple brands or products simultaneously. Run a coordinated multi-brand campaign — each brand's content plan generated, aligned to campaign dates, and routed to the relevant team for execution — without separate manual planning sessions for each.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Social Content Planner tool:
- Provide campaign briefs for each brand, product, or market
- OpenClaw generates campaign content plans for each
- Review and align the plans to ensure consistent campaign messaging across brands
- Distribute each plan to the relevant team and load into scheduling tools
Example Prompt
Try this with OpenClaw using the Social Content Planner tool
We have a company-wide promotion launching in two weeks. Generate coordinated campaign content plans for all three of our product lines: Stackly Pro, Stackly Teams, and Stackly Enterprise. Each targets a different audience but the campaign theme is the same. Keep the messaging consistent across plans.
Tips
- Use a shared campaign theme document as the input for all brand plans to ensure consistency
- Generate the plans in parallel so all teams receive their calendars simultaneously
- After the campaign, run a retrospective analysis across all brand plans to identify what worked universally