How to Plan Campaign Social Content with Copilot
Generate campaign content plans with Copilot and ToolRouter. Launch strategy inside your dev and marketing workflow.
Tool
Copilot generates campaign content plans and integrates them into your project management and marketing tools. Generate a launch plan and ask Copilot to create the corresponding Jira tickets, Linear issues, or Notion database entries — so the content plan is immediately actionable for your team.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Social Content Planner tool:
- Provide the campaign brief and ask: "Create a campaign content plan using social-content-planner"
- Review the structured plan output
- Ask Copilot to convert the plan into task objects for your project management tool
- Assign tasks to team members and set deadlines based on the campaign timeline
Example Prompt
Try this with Copilot using the Social Content Planner tool
Create a 2-week product launch content plan for our new API feature. Then convert the calendar into a JSON task list with title, assignee, due date, and platform fields — ready to POST to our Linear API.
Tips
- Build a campaign template that pre-fills common fields so launches follow a consistent structure
- Use Copilot to generate the social copy alongside the plan for the highest-priority posts
- Add a campaign retrospective template to the project so learnings are captured at launch end