How to Plan Campaign Social Content with Claude
Plan product launch social content with Claude and ToolRouter. Campaign content strategy from AI.
Tool
Claude builds campaign content plans with strategic narrative thinking. Define the campaign goal, timeline, and audience, and Claude creates a structured content arc that maps posts to campaign stages — awareness, consideration, conversion — with a clear rationale for each phase. Iterate on the plan through conversation before locking in the content calendar.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Social Content Planner tool:
- Brief Claude: campaign goal, launch date, platforms, key messages, target audience
- Ask: "Create a campaign content plan using social-content-planner"
- Claude generates a campaign arc with pre-launch, launch-day, and post-launch content phases
- Refine: "Add more urgency posts in the final 48 hours before launch"
Example Prompt
Try this with Claude using the Social Content Planner tool
Create a 3-week product launch content plan for a new project management app feature. Platforms: LinkedIn and Twitter. Launch date is in 21 days. Week 1: build awareness and anticipation. Week 2: show the feature in action. Week 3: conversion push. Include post topic, format, and copy direction for each day.
Tips
- Ask Claude to identify the top three audience objections and assign posts to address each one
- Request a day-of-launch content checklist alongside the calendar
- Ask Claude to include community engagement tasks — responding, amplifying — not just publishing slots