How to Discover Decision-Makers with OpenClaw

Discover decision-makers with OpenClaw and ToolRouter. Automated contact discovery for sales teams.

Tool
Lead Finder icon
Lead Finder

OpenClaw discovers decision-makers across multiple target companies in a single automated run, producing structured contact records with names, titles, departments, and influence levels. The batch approach is ideal for populating sales engagement platforms with verified contacts at scale.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Lead Finder tool:

  1. Ask: "Find VPs of Sales at the top 20 CRM companies"
  2. OpenClaw returns a list of decision-makers with their profiles
  3. Request: "Rank by relevance and add company context"
  4. Build your outreach campaign from the enriched contact list

Example Prompt

Try this with OpenClaw using the Lead Finder tool
Find the VP of Sales or Chief Revenue Officer at the top 20 SaaS companies by revenue. Include their tenure and background.

Tips

  • OpenClaw can process bulk contact searches across many companies
  • Ask for contacts in a CRM-import-ready format
  • Combine with company enrichment for full account intelligence