How to Build Prospect Lists with OpenClaw

Build prospect lists with OpenClaw and ToolRouter. Automated lead list generation with full enrichment.

Tool
Lead Finder icon
Lead Finder

OpenClaw builds prospect lists at scale by searching across multiple criteria in a single automated run. The structured output includes company details, contacts, and enrichment data in CRM-ready format, making it ideal for populating sales databases or seeding outbound campaigns with qualified leads.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Lead Finder tool:

  1. Ask: "Build a list of 50 e-commerce companies in the US with 100+ employees"
  2. OpenClaw returns matching companies with firmographic data
  3. Request: "Enrich each company and find the VP of E-commerce or Head of Digital"
  4. Export the complete prospect list for your sales team

Example Prompt

Try this with OpenClaw using the Lead Finder tool
Build a list of 50 US e-commerce companies with 100+ employees. Enrich each and find the head of digital.

Tips

  • OpenClaw handles large prospect list builds efficiently
  • Ask for structured JSON or CSV output for CRM import
  • Use find_similar to expand the list with lookalike companies