Find Leads by Industry
Discover potential customers in specific industries using targeted company search and filtering.
Discover Decision-Makers
Find key decision-makers and their contact information at target companies.
Quick answer: Use the Lead Finder tool through ToolRouter to discover decision-makers directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolReaching the right person is the difference between a deal that closes and an email that gets ignored. Decision-maker discovery identifies the specific people at target companies who have the authority and budget to buy your product. Finding the VP of Engineering instead of a junior developer, or the CMO instead of a marketing coordinator, dramatically improves sales efficiency.
ToolRouter's Lead Finder combines find_people and enrich_company skills to locate decision-makers by role, seniority, and department. It returns professional profiles, current titles, and relevant contact paths so your outreach reaches the people who can actually say yes.
Sales development teams use this to build hyper-targeted outreach campaigns, account executives use it to multi-thread into enterprise accounts, and founders use it for direct outreach to potential customers and partners.
How to discover decision-makers with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Claude finds decision-makers at target companies and helps you understand their influence through follow-up questions. After identification, ask Claude to map the organizational hierarchy, suggest which contacts to prioritize for different types of deals, or draft personalized outreach messages based on each person's role and background.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
How to discover decision-makers with Claude
Once connected (see setup above), use the Lead Finder tool:
- Ask Claude: "Find the VP of Engineering and CTO at Stripe using the lead-finder tool"
- Claude calls find_people with role filters and returns matching contacts
- Ask: "Enrich these contacts with their background and recent activity"
- Request: "Draft a personalized outreach message for each decision-maker"
Example prompt for Claude
Try this with Claude using the Lead Finder tool
Find the heads of engineering and product at Datadog, PagerDuty, and Grafana. Include their backgrounds and suggest personalized outreach angles.
Tips for Claude
- Ask Claude to find multiple stakeholders for multi-threaded outreach
- Request contacts organized by seniority and decision-making authority
- Claude can draft role-specific outreach messages based on contact profiles
ChatGPT identifies decision-makers and creates detailed contact profiles with role context and influence indicators. It suggests the best approach for reaching each contact, generates multi-touch outreach sequences, and can explain organizational structures to help sales teams navigate complex buying committees.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
How to discover decision-makers with ChatGPT
Once connected (see setup above), use the Lead Finder tool:
- Ask: "Find the marketing leadership team at HubSpot and Marketo"
- ChatGPT uses Lead Finder to locate and present key contacts
- Request: "Suggest the best person to reach out to for a marketing analytics product"
- Ask for personalized email templates for each contact
Example prompt for ChatGPT
Try this with ChatGPT using the Lead Finder tool
Find the marketing leadership at HubSpot. Who should I contact about a marketing analytics integration? Draft an intro email.
Tips for ChatGPT
- ChatGPT excels at crafting personalized outreach messages
- Ask it to research each contact's background for conversation hooks
- Request different outreach approaches for different seniority levels
Copilot discovers decision-makers from your IDE, useful when building contact databases, CRM enrichment features, or sales intelligence tools. Pull real decision-maker data alongside the code that processes it, enabling tighter iteration on contact discovery and enrichment features.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
How to discover decision-makers with Copilot
Once connected (see setup above), use the Lead Finder tool:
- Ask: "Find engineering leaders at companies using our competitor's API"
- Review contact information inline
- Ask: "Who would be the right person to pitch a developer tool to?"
- Plan your outreach based on the findings
Example prompt for Copilot
Try this with Copilot using the Lead Finder tool
Find the DevRel and engineering leads at Twilio, SendGrid, and Postmark. I want to pitch a developer tool.
Tips for Copilot
- Useful for finding technical contacts at potential partner companies
- Ask Copilot to identify the best outreach channel for each contact
- Combine with company enrichment for full context before reaching out
OpenClaw discovers decision-makers across multiple target companies in a single automated run, producing structured contact records with names, titles, departments, and influence levels. The batch approach is ideal for populating sales engagement platforms with verified contacts at scale.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsHow to discover decision-makers with OpenClaw
Once connected (see setup above), use the Lead Finder tool:
- Ask: "Find VPs of Sales at the top 20 CRM companies"
- OpenClaw returns a list of decision-makers with their profiles
- Request: "Rank by relevance and add company context"
- Build your outreach campaign from the enriched contact list
Example prompt for OpenClaw
Try this with OpenClaw using the Lead Finder tool
Find the VP of Sales or Chief Revenue Officer at the top 20 SaaS companies by revenue. Include their tenure and background.
Tips for OpenClaw
- OpenClaw can process bulk contact searches across many companies
- Ask for contacts in a CRM-import-ready format
- Combine with company enrichment for full account intelligence
Frequently Asked Questions
How do I discover decision-makers with an AI assistant?
Find key decision-makers and their contact information at target companies. Connect the Lead Finder tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Find the VP of Engineering and CTO at Stripe using the lead-finder tool" Claude calls find_people with role filters and returns matching contacts
Which AI assistants can discover decision-makers?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all discover decision-makers using the Lead Finder tool through ToolRouter, with no API keys or coding required.
What does the Lead Finder tool do?
Find companies, decision-makers, and prospects with AI-powered lead generation and enrichment tools.
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