How to Discover Decision-Makers with ChatGPT
Discover decision-makers with ChatGPT and ToolRouter. Find the right contacts at target companies.
Tool
ChatGPT identifies decision-makers and creates detailed contact profiles with role context and influence indicators. It suggests the best approach for reaching each contact, generates multi-touch outreach sequences, and can explain organizational structures to help sales teams navigate complex buying committees.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Lead Finder tool:
- Ask: "Find the marketing leadership team at HubSpot and Marketo"
- ChatGPT uses Lead Finder to locate and present key contacts
- Request: "Suggest the best person to reach out to for a marketing analytics product"
- Ask for personalized email templates for each contact
Example Prompt
Try this with ChatGPT using the Lead Finder tool
Find the marketing leadership at HubSpot. Who should I contact about a marketing analytics integration? Draft an intro email.
Tips
- ChatGPT excels at crafting personalized outreach messages
- Ask it to research each contact's background for conversation hooks
- Request different outreach approaches for different seniority levels