How to Build ABM Target Lists with OpenClaw

Build ABM target lists with OpenClaw and ToolRouter. Automated account-based marketing list creation.

Tool
Lead Finder icon
Lead Finder

OpenClaw builds ABM target lists by analyzing multiple account criteria in a single automated run. The structured output includes enriched account profiles, key contacts, and engagement scoring, formatted for direct import into ABM platforms, marketing automation tools, and sales engagement systems.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Lead Finder tool:

  1. Ask: "Build an ABM target list of 50 enterprise healthcare companies"
  2. OpenClaw returns enriched target accounts with firmographic data
  3. Request: "Find decision-makers at each account and tier by strategic value"
  4. Export the complete ABM list for your marketing team

Example Prompt

Try this with OpenClaw using the Lead Finder tool
Build an ABM list of 50 enterprise healthcare companies. Tier by revenue, enrich with contacts, and suggest engagement strategies.

Tips

  • OpenClaw builds comprehensive ABM lists with full enrichment efficiently
  • Ask for accounts segmented by engagement priority tier
  • Combine with competitor-research for competitive displacement campaigns