Tools / Keyword Research / Use Cases / Research Keywords by Search Intent

Research Keywords by Search Intent

Classify keywords by user intent (informational, navigational, commercial, transactional) to align content with what searchers actually want.

Tool
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Keyword Research

Search intent is the reason behind a query. Someone searching "what is CRM" wants education (informational), while "best CRM software pricing" signals buying readiness (commercial). Creating content that mismatches intent is the number one reason pages fail to rank despite having good keywords.

ToolRouter's analyze_keyword and find_keywords skills work together to classify your keywords by intent and find additional keywords within each intent category. This ensures every piece of content you create matches what Google expects to show for that query.

Intent-aligned content strategy means mapping informational keywords to blog posts and guides, commercial keywords to comparison and review pages, transactional keywords to product and pricing pages, and navigational keywords to brand and feature pages. When your content type matches the intent, Google rewards you with higher rankings.

Agent Guides

Claude

  1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Analyze the search intent for these keywords: 'CRM software', 'what is CRM', 'best CRM pricing', 'Salesforce login'"
  3. Claude classifies each keyword by intent type with supporting evidence
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ChatGPT

  1. Configure ToolRouter in ChatGPT
  2. Ask: "Classify these keywords by search intent and find related keywords for each intent type"
  3. ChatGPT categorizes keywords into informational, commercial, transactional, and navigational
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Copilot

  1. Add ToolRouter to Copilot MCP config
  2. Ask: "Classify these keywords by search intent: 'API gateway', 'what is an API gateway', 'best API gateway pricing'"
  3. Review intent classification results
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OpenClaw

  1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask: "Classify these keywords by search intent"
  3. Review the intent breakdown for each keyword
Read full guide →

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