How to Map Keywords to Clusters with Claude
Cluster keywords into topics using Claude and ToolRouter. Build topical authority with structured content.
Tool
Claude clusters keywords into topical groups and helps you design a content architecture that builds authority. After the initial grouping, discuss how to structure pillar pages and supporting content, ask Claude to map existing URLs to clusters, or refine the taxonomy until it matches your site's information architecture.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Keyword Research tool:
- Ask Claude: "Cluster these keywords into topic groups: [paste your keyword list]"
- Claude runs cluster_keywords and organizes your keywords into semantic groups
- Ask: "Identify the pillar page for each cluster and suggest supporting articles"
- Claude maps out the full content hub structure with internal linking recommendations
Example Prompt
Try this with Claude using the Keyword Research tool
Cluster my keywords about "digital marketing" into topic groups. For each cluster, tell me what the pillar page should cover and list the supporting articles.
Tips
- Claude identifies natural cluster boundaries you might not see manually
- Ask for an internal linking plan between pillar and cluster pages
- Request a visual map of the cluster structure for team presentations