How to Investigate Customer Needs with OpenClaw

Research customer needs with OpenClaw and ToolRouter. AI-powered customer pain point discovery.

Tool
Deep Research icon
Deep Research

OpenClaw applies deep research to structured intelligence gathering at scale, treating research as a systematic operation rather than an ad-hoc exploration. Submit multiple research queries across different topics, markets, or technologies and receive consistently formatted reports that can be compared side by side, aggregated into larger analyses, or fed into decision frameworks. Built for organizations that need reproducible research output across teams, where consistency of format and depth matters as much as the findings themselves.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Deep Research tool:

  1. Ask: "Research customer needs and pain points in [market/category]"
  2. OpenClaw delivers a structured analysis of customer needs
  3. Request: "Which needs are the most urgent and least served by existing products?"
  4. Use the insights to focus your product development on real customer problems

Example Prompt

Try this with OpenClaw using the Deep Research tool
Research what online shoppers need from returns experiences. What are the biggest pain points and what would a great solution look like?

Tips

  • Focus on needs expressed with emotional language -- they indicate higher urgency
  • Ask for needs segmented by customer type for targeted product development
  • Look for workarounds customers have built -- they reveal the most pressing unmet needs

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