How to Investigate Customer Needs with Claude
Research customer needs using Claude and ToolRouter. Evidence-based customer pain point analysis.
Tool
Claude makes deep research a hands-on exploration from your terminal where you drive the investigation in real time. Start with a broad question, review the initial findings, and progressively narrow your inquiry by asking follow-up questions that dig into the most promising threads. The session-based workflow keeps your entire research trail in one place, making it easy to trace how you arrived at your conclusions and revisit earlier findings when later discoveries change the picture.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Deep Research tool:
- Ask Claude: "Research customer needs and pain points for [product category/market] using deep-research"
- Claude analyzes customer discussions, reviews, and community forums to identify real needs
- Ask: "What are the top unmet needs that represent product opportunities?"
- Claude prioritizes needs by frequency, urgency, and willingness to pay
Example Prompt
Try this with Claude using the Deep Research tool
Research what customers in the personal finance app space are actually struggling with. What problems are they complaining about that existing products are not solving?
Tips
- Ask Claude to distinguish between stated needs (what people say) and revealed needs (what they do)
- Request customer need prioritization by market size and competitive coverage
- Claude can identify needs that are emerging but not yet widely recognized