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How to Investigate Customer Needs with ChatGPT

Research customer pain points with ChatGPT and ToolRouter. Voice-of-customer analysis from real market data.

Tool
Deep Research icon
Deep Research

ChatGPT delivers deep research as a guided briefing that adapts to your level of expertise and specific information needs. Ask a complex question and receive a structured analysis with clear sections, supporting evidence, and strategic recommendations that you can share directly with stakeholders. The explanatory style makes dense research accessible to people who need to understand the findings and their implications without reading through the raw sources or constructing the narrative themselves.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
IconToolRouter iconDownload
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Deep Research tool:

  1. Ask: "Research customer needs in [market/category] from forums and reviews"
  2. ChatGPT synthesizes customer pain points and unmet needs
  3. Request: "Create customer need profiles for the top 5 underserved segments"
  4. Ask for product opportunity scores based on need urgency and competitive gaps

Example Prompt

Try this with ChatGPT using the Deep Research tool
Research what small business owners need from accounting software that existing tools are not providing. What are the biggest frustrations?

Tips

  • ChatGPT creates compelling customer need narratives for stakeholder buy-in
  • Ask for verbatim customer quotes that illustrate each pain point
  • Request a need-gap matrix showing which needs are served by which competitors

More ChatGPT Guides

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