How to Repurpose Content into Social Posts with OpenClaw
Automate bulk content repurposing with OpenClaw and ToolRouter. Social post generation from entire content archives.
Tool
OpenClaw runs content repurposing across an entire content archive in a single workflow. Convert every article, podcast transcript, or report in your library into social-ready posts simultaneously — giving old content a second life and filling a months-long social calendar without starting from scratch.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Content Repurposer tool:
- Provide the content library — article URLs, transcripts, or documents
- OpenClaw extracts key points and generates social posts for each piece
- Filter and organize by platform, topic, and quality score
- Load the full batch into your social scheduling tool
Example Prompt
Try this with OpenClaw using the Content Repurposer tool
I have 40 blog posts from the last year. Extract the key points from each and generate three LinkedIn posts and five tweets per article. Prioritize the posts from our top-performing articles and output them as a spreadsheet organized by publish date.
Tips
- Prioritize evergreen content for repurposing — it will perform well regardless of when you publish
- Use OpenClaw to run quarterly content audits that identify underperforming posts worth repurposing
- Feed the generated social posts directly into Buffer or Later using their APIs for automated scheduling