Repurpose a Podcast or Video into Written Content
Extract the insights from a podcast transcript or video script and turn them into blog posts, newsletters, and social content.
Turn Long-Form Content into Social Posts
Extract the key insights from a blog post, report, or transcript and repurpose them as ready-to-publish social content.
Quick answer: Use the Content Repurposer tool through ToolRouter to turn long-form content into social posts directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolCreating a long-form piece of content — a blog post, white paper, or podcast episode — and then publishing it only in that one format is leaving most of your audience unreached. Most people who would benefit from your insights will never find the original piece. Social media is where discovery happens, but most teams do not have time to manually pull quotes, reframe arguments, and adapt structure for each platform every time they publish something new.
Content Repurposer extracts the key points from any content and generates platform-specific social posts from them. One blog post becomes five LinkedIn posts, ten tweets, and three Instagram carousel ideas — each adapted to the platform's format and the audience's expectations. The extraction step ensures nothing important is lost in the translation.
Marketing teams, content creators, and newsletter writers use this to make their best content work harder, turning each long-form piece into a week of social distribution without the manual overhead.
How to turn long-form content into social posts with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Connect ToolRouter
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Claude makes content repurposing a collaborative editing process. Extract key points and Claude proposes the social content, then you can direct the refinements — "make this tweet more provocative" or "turn point 3 into a LinkedIn carousel instead" — until you have a full social content batch ready to schedule.
How to turn long-form content into social posts
Once connected (see setup above), use the Content Repurposer tool — the same steps work with Claude, ChatGPT, Microsoft Copilot, OpenClaw, and any MCP client:
- Paste your content and ask: "Extract the key points from this and repurpose it for social media"
- Claude extracts the insights and generates platform-specific posts for LinkedIn, Twitter, and Instagram
- Review each post and ask Claude to refine specific ones: "Rewrite the LinkedIn posts to lead with the data point, not the insight"
- Copy the finalized posts into your social scheduling tool
Example prompt
Try this with the Content Repurposer tool
Here is my latest blog post [paste]. Extract the five most important insights and repurpose them into: 5 LinkedIn posts (200-300 words each), 8 tweets, and 3 Instagram carousel concepts. Each should stand alone — not reference "read the full post".
Tips
- Ask Claude to rank the extracted points by likely engagement before generating posts
- Request posts in batches by platform so you can review and approve each set separately
- Ask Claude to write the posts in your brand voice by giving it a style example first
Frequently Asked Questions
How do I turn long-form content into social posts with an AI assistant?
Extract the key insights from a blog post, report, or transcript and repurpose them as ready-to-publish social content. Connect the Content Repurposer tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Paste your content and ask: "Extract the key points from this and repurpose it for social media" Claude extracts the insights and generates platform-specific posts for LinkedIn, Twitter, and Instagram
Which AI assistants can turn long-form content into social posts?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all turn long-form content into social posts using the Content Repurposer tool through ToolRouter, with no API keys or coding required.
What does the Content Repurposer tool do?
Extract the key points from any content and repurpose it across blog posts, social media, and email.
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