Repurpose a Podcast or Video into Written Content
Extract the insights from a podcast transcript or video script and turn them into blog posts, newsletters, and social content.
Turn Long-Form Content into Social Posts
Extract the key insights from a blog post, report, or transcript and repurpose them as ready-to-publish social content.
Quick answer: Use the Content Repurposer tool through ToolRouter to turn long-form content into social posts directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolCreating a long-form piece of content — a blog post, white paper, or podcast episode — and then publishing it only in that one format is leaving most of your audience unreached. Most people who would benefit from your insights will never find the original piece. Social media is where discovery happens, but most teams do not have time to manually pull quotes, reframe arguments, and adapt structure for each platform every time they publish something new.
Content Repurposer extracts the key points from any content and generates platform-specific social posts from them. One blog post becomes five LinkedIn posts, ten tweets, and three Instagram carousel ideas — each adapted to the platform's format and the audience's expectations. The extraction step ensures nothing important is lost in the translation.
Marketing teams, content creators, and newsletter writers use this to make their best content work harder, turning each long-form piece into a week of social distribution without the manual overhead.
How to turn long-form content into social posts with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Claude makes content repurposing a collaborative editing process. Extract key points and Claude proposes the social content, then you can direct the refinements — "make this tweet more provocative" or "turn point 3 into a LinkedIn carousel instead" — until you have a full social content batch ready to schedule.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
How to turn long-form content into social posts with Claude
Once connected (see setup above), use the Content Repurposer tool:
- Paste your content and ask: "Extract the key points from this and repurpose it for social media"
- Claude extracts the insights and generates platform-specific posts for LinkedIn, Twitter, and Instagram
- Review each post and ask Claude to refine specific ones: "Rewrite the LinkedIn posts to lead with the data point, not the insight"
- Copy the finalized posts into your social scheduling tool
Example prompt for Claude
Try this with Claude using the Content Repurposer tool
Here is my latest blog post [paste]. Extract the five most important insights and repurpose them into: 5 LinkedIn posts (200-300 words each), 8 tweets, and 3 Instagram carousel concepts. Each should stand alone — not reference "read the full post".
Tips for Claude
- Ask Claude to rank the extracted points by likely engagement before generating posts
- Request posts in batches by platform so you can review and approve each set separately
- Ask Claude to write the posts in your brand voice by giving it a style example first
ChatGPT generates a full content distribution package from a single source piece. Repurpose a blog post and get platform-specific social posts, a publishing schedule, hashtag recommendations, and engagement hooks — everything you need to distribute the content for maximum reach across the week.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
How to turn long-form content into social posts with ChatGPT
Once connected (see setup above), use the Content Repurposer tool:
- Paste the source content and ask ChatGPT to extract the key points first
- Request: "Now repurpose these points into social posts for LinkedIn, Twitter, and Instagram"
- Ask ChatGPT to create a 5-day publishing schedule for the batch
- Request platform-specific formatting — character counts, hashtags, image suggestions for each post
Example prompt for ChatGPT
Try this with ChatGPT using the Content Repurposer tool
Extract the key points from this article [paste] and repurpose them into a full week of social content: LinkedIn posts for Monday, Wednesday, Friday; tweets for Tuesday and Thursday; an Instagram carousel concept for the weekend. Include a brief publishing schedule.
Tips for ChatGPT
- Ask ChatGPT to identify which points will perform best on each platform before assigning them
- Request A/B variations of the top two LinkedIn posts to test different angles
- Ask for a monthly content calendar template based on your typical publishing cadence
Copilot integrates content repurposing into your publishing workflow. Build an automated pipeline where new blog posts trigger social content generation — so every time you publish, a batch of social posts is automatically drafted and ready for review.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
How to turn long-form content into social posts with Copilot
Once connected (see setup above), use the Content Repurposer tool:
- Ask: "Extract key points and repurpose [content] into social posts using content-repurposer"
- Review the extracted points and the generated posts
- Ask Copilot to build an automation that triggers this for every new blog post published
- Route the generated posts to a review queue in your CMS or social tool
Example prompt for Copilot
Try this with Copilot using the Content Repurposer tool
Extract the key points from this blog post [paste] and generate LinkedIn and Twitter posts. Then write a Next.js API route that triggers content repurposing when a new blog post is published, using the post body as input.
Tips for Copilot
- Build a review-and-approve UI so repurposed posts go through editorial before publishing
- Store extraction and post data in your CMS to track which source content drives the most social engagement
- Add a quality gate — minimum three key points extracted before the repurposing step runs
OpenClaw runs content repurposing across an entire content archive in a single workflow. Convert every article, podcast transcript, or report in your library into social-ready posts simultaneously — giving old content a second life and filling a months-long social calendar without starting from scratch.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsHow to turn long-form content into social posts with OpenClaw
Once connected (see setup above), use the Content Repurposer tool:
- Provide the content library — article URLs, transcripts, or documents
- OpenClaw extracts key points and generates social posts for each piece
- Filter and organize by platform, topic, and quality score
- Load the full batch into your social scheduling tool
Example prompt for OpenClaw
Try this with OpenClaw using the Content Repurposer tool
I have 40 blog posts from the last year. Extract the key points from each and generate three LinkedIn posts and five tweets per article. Prioritize the posts from our top-performing articles and output them as a spreadsheet organized by publish date.
Tips for OpenClaw
- Prioritize evergreen content for repurposing — it will perform well regardless of when you publish
- Use OpenClaw to run quarterly content audits that identify underperforming posts worth repurposing
- Feed the generated social posts directly into Buffer or Later using their APIs for automated scheduling
Frequently Asked Questions
How do I turn long-form content into social posts with an AI assistant?
Extract the key insights from a blog post, report, or transcript and repurpose them as ready-to-publish social content. Connect the Content Repurposer tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Paste your content and ask: "Extract the key points from this and repurpose it for social media" Claude extracts the insights and generates platform-specific posts for LinkedIn, Twitter, and Instagram
Which AI assistants can turn long-form content into social posts?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all turn long-form content into social posts using the Content Repurposer tool through ToolRouter, with no API keys or coding required.
What does the Content Repurposer tool do?
Extract the key points from any content and repurpose it across blog posts, social media, and email.
Related Use Cases