How to Repurpose Content into Social Posts with Claude
Turn blog posts into social media content with Claude and ToolRouter. AI content repurposing for every platform.
Tool
Claude makes content repurposing a collaborative editing process. Extract key points and Claude proposes the social content, then you can direct the refinements — "make this tweet more provocative" or "turn point 3 into a LinkedIn carousel instead" — until you have a full social content batch ready to schedule.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Content Repurposer tool:
- Paste your content and ask: "Extract the key points from this and repurpose it for social media"
- Claude extracts the insights and generates platform-specific posts for LinkedIn, Twitter, and Instagram
- Review each post and ask Claude to refine specific ones: "Rewrite the LinkedIn posts to lead with the data point, not the insight"
- Copy the finalized posts into your social scheduling tool
Example Prompt
Try this with Claude using the Content Repurposer tool
Here is my latest blog post [paste]. Extract the five most important insights and repurpose them into: 5 LinkedIn posts (200-300 words each), 8 tweets, and 3 Instagram carousel concepts. Each should stand alone — not reference "read the full post".
Tips
- Ask Claude to rank the extracted points by likely engagement before generating posts
- Request posts in batches by platform so you can review and approve each set separately
- Ask Claude to write the posts in your brand voice by giving it a style example first