How to Repurpose Content into Social Posts with ChatGPT

Repurpose long-form content into social media with ChatGPT and ToolRouter. Full content distribution pipeline.

Tool
Content Repurposer icon
Content Repurposer

ChatGPT generates a full content distribution package from a single source piece. Repurpose a blog post and get platform-specific social posts, a publishing schedule, hashtag recommendations, and engagement hooks — everything you need to distribute the content for maximum reach across the week.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Content Repurposer tool:

  1. Paste the source content and ask ChatGPT to extract the key points first
  2. Request: "Now repurpose these points into social posts for LinkedIn, Twitter, and Instagram"
  3. Ask ChatGPT to create a 5-day publishing schedule for the batch
  4. Request platform-specific formatting — character counts, hashtags, image suggestions for each post

Example Prompt

Try this with ChatGPT using the Content Repurposer tool
Extract the key points from this article [paste] and repurpose them into a full week of social content: LinkedIn posts for Monday, Wednesday, Friday; tweets for Tuesday and Thursday; an Instagram carousel concept for the weekend. Include a brief publishing schedule.

Tips

  • Ask ChatGPT to identify which points will perform best on each platform before assigning them
  • Request A/B variations of the top two LinkedIn posts to test different angles
  • Ask for a monthly content calendar template based on your typical publishing cadence