How to Repurpose Content into Social Posts with Copilot
Automate content repurposing with Copilot and ToolRouter. Social post generation inside your content pipeline.
Tool
Copilot integrates content repurposing into your publishing workflow. Build an automated pipeline where new blog posts trigger social content generation — so every time you publish, a batch of social posts is automatically drafted and ready for review.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Content Repurposer tool:
- Ask: "Extract key points and repurpose [content] into social posts using content-repurposer"
- Review the extracted points and the generated posts
- Ask Copilot to build an automation that triggers this for every new blog post published
- Route the generated posts to a review queue in your CMS or social tool
Example Prompt
Try this with Copilot using the Content Repurposer tool
Extract the key points from this blog post [paste] and generate LinkedIn and Twitter posts. Then write a Next.js API route that triggers content repurposing when a new blog post is published, using the post body as input.
Tips
- Build a review-and-approve UI so repurposed posts go through editorial before publishing
- Store extraction and post data in your CMS to track which source content drives the most social engagement
- Add a quality gate — minimum three key points extracted before the repurposing step runs