How to Research Competitor Keywords with Claude
Research competitor App Store keywords with Claude and ToolRouter. Find keyword gaps and opportunities.
Tool
Claude brings deep analytical reasoning to App Store Optimization, helping you explore keyword opportunities through iterative conversation. Ask Claude to chain multiple ASO checks together -- analyzing your listing, comparing against competitors, and generating optimized copy in a single session. Its ability to reason through trade-offs between keyword volume, competition, and brand alignment makes it ideal for crafting high-impact title and subtitle combinations.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the App Store ASO tool:
- Ask Claude: "Research keywords for my top 3 competitors using appstore-aso" and provide competitor app names or IDs
- Claude analyzes competitor keyword rankings and identifies gaps
- Review the keyword opportunity report with volume and difficulty scores
- Prioritize keywords where competitors are weak and search volume is high
Example Prompt
Try this with Claude using the App Store ASO tool
Analyze the keyword strategy of Headspace, Calm, and Insight Timer. Show me which keywords they rank for that my meditation app does not, sorted by opportunity score.
Tips
- Focus on keywords where multiple competitors rank but none dominate the top 3
- Ask Claude to group keywords by intent -- navigational, feature-specific, and generic
- Run this analysis monthly to catch new keyword opportunities as they emerge