How to Optimize App Descriptions with Claude
Optimize App Store descriptions with Claude and ToolRouter. Write descriptions that convert.
Tool
Claude brings deep analytical reasoning to App Store Optimization, helping you explore keyword opportunities through iterative conversation. Ask Claude to chain multiple ASO checks together -- analyzing your listing, comparing against competitors, and generating optimized copy in a single session. Its ability to reason through trade-offs between keyword volume, competition, and brand alignment makes it ideal for crafting high-impact title and subtitle combinations.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the App Store ASO tool:
- Ask Claude: "Optimize my app description using appstore-aso" and provide your current description and key features
- Claude rewrites the description with conversion-optimized structure and language
- Review the suggested description for accuracy and brand alignment
- Update your App Store Connect listing with the new description
Example Prompt
Try this with Claude using the App Store ASO tool
Rewrite my fitness app description. Key features: AI workout plans, progress tracking, 500+ exercises, Apple Watch support. Current description is too technical and not converting well.
Tips
- Put your strongest value proposition in the first line -- most users never tap "more"
- Ask Claude to write multiple versions for A/B testing
- Include specific numbers and social proof for credibility