How to Analyze Ad Messaging Trends with OpenClaw
Discover ad messaging trends with OpenClaw and ToolRouter. Analyze industry ads across Facebook and LinkedIn.
Tool
OpenClaw analyzes messaging trends across ad libraries in bulk, producing structured reports with message theme frequency, emotional tone distribution, and call-to-action patterns across platforms. The automated approach tracks how industry messaging evolves over time and feeds into marketing strategy planning tools.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Ad Library Search tool:
- Ask: "Search for ads about 'analytics software' on Facebook and LinkedIn"
- OpenClaw retrieves the ads and presents key messaging data
- Request: "Identify the top messaging trends and suggest new angles"
- Use the analysis to inform your creative brief
Example Prompt
Try this with OpenClaw using the Ad Library Search tool
Find Facebook and LinkedIn ads about "analytics software". What messaging trends should I know about?
Tips
- Run trend analysis for multiple keyword variations to get a broader picture
- Ask for messaging trends segmented by platform (B2B on LinkedIn vs B2C on Facebook)
- Use findings to create a messaging framework for your team