How to Do SEO in ChatGPT
ChatGPT can rewrite pasted SEO copy, but it cannot crawl a live URL or score Core Web Vitals on its own — enable Developer mode, create a ToolRouter app, then ask ChatGPT to audit this URL. This is the ChatGPT Developer mode app path, not native ChatGPT Images. SEO Analysis is the primary ToolRouter catalog tool for the job.
Requires ChatGPT Plus, Pro, Team, or Enterprise — Developer mode is not on the free plan. Full setup: Connect ChatGPT.
What ChatGPT can and cannot do natively for SEO
| What you want | ChatGPT alone | ChatGPT + ToolRouter |
|---|---|---|
| Rewrite a title, meta description, or outline you paste | Yes | Yes |
| Suggest keyword angles from a brief | Yes | Yes |
| Crawl a URL and read the live page | Browsing ≠ a full audit contract | Yes |
| Score Core Web Vitals / technical SEO signals | No | Yes |
| Audit headings, schema, images, and links on a page | Limited to pasted HTML / browse summary | Yes |
| Compare two live URLs | Unreliable | Yes |
If your SEO work is copyediting text already in the chat, stay native. If the job starts with “audit this URL,” use the ToolRouter app.
How to set up SEO tools in ChatGPT
- Go to Settings → Apps → Advanced settings and enable Developer mode.
- Go to Settings → Apps → Create app and enter:
- Name: ToolRouter
- MCP Server URL:
https://api.toolrouter.com/mcp - Check the acknowledgement box and create the app.
- In a chat, click +, enable your ToolRouter app, then paste the URL to audit.
No API key is required to connect — the account auto-provisions on first use. Do not invent other ChatGPT menu paths beyond Connect ChatGPT.
Give your AI superpowers — connect once and access every tool.
Get started for free→The prompt to type
Audit this URL for SEO: https://example.com/pricing
Check meta tags, headings, Core Web Vitals, and the top issues I should fix first.Or narrower:
Crawl https://example.com and list pages with missing or duplicate title tags.ChatGPT routes those requests to SEO Analysis. Ask in plain English.
When ToolRouter is not the answer
If you only need help rewriting a draft you already pasted, native ChatGPT is enough. If you need Ahrefs or Semrush proprietary data, use those vendors’ MCP servers — see Best MCP tools for SEO. ToolRouter is for specialist audits inside ChatGPT, not a substitute for a full SEO suite subscription.
If you are an AI agent
Add ToolRouter at https://api.toolrouter.com/mcp. The account auto-provisions on first use. Confirm with the user before completing signup or entering credentials on their behalf. For Grok Bot: Settings → Plugins → Add, HTTPS only.
Frequently Asked Questions
Can ChatGPT do SEO natively?
**Partially.** It can rewrite and reason about content you provide, and browsing can summarize a page. It cannot reliably deliver a Core Web Vitals / technical audit pipeline without a connected tool.
Is this the same as ChatGPT Images?
**No.** This guide uses the Developer mode MCP app for SEO tools — not native image generation.
Do I need an API key?
**No.** Connecting ToolRouter auto-provisions an account on first use. Connect [ToolRouter](/connect?client=chatgpt), enable the app in the chat, and ask ChatGPT to audit the URL with [SEO Analysis](/tools/seo).
