Compare SEO Scores Across Pages
Benchmark your pages against competitors or compare your own pages to find optimization opportunities.
Audit Competitor Backlinks
Analyze your competitors' backlink profiles to discover link-building opportunities and understand their SEO strategy.
Quick answer: Use the SEO Analysis tool through ToolRouter to audit competitor backlinks directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolUnderstanding where your competitors get their backlinks is one of the most effective ways to build your own link profile. By auditing competitor backlinks, you can identify high-authority domains that link to similar content, discover broken link opportunities, and find gaps in your own link-building strategy.
ToolRouter's SEO tool provides deep backlink analysis including domain authority scores, anchor text distribution, and referring domain breakdowns. You can compare multiple competitors side-by-side to identify which link sources appear consistently across your niche — these are the domains most likely to link to your content too.
This approach is particularly valuable for content marketers planning outreach campaigns, SEO agencies benchmarking against competitors, and startups trying to close the gap with established players in their market.
How to audit competitor backlinks with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Connect ToolRouter
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Claude excels at competitor backlink analysis because you can have a natural conversation about the results. After the initial analysis, ask Claude to compare multiple competitors, identify patterns in linking domains, and suggest an outreach strategy — all in the same session without switching tools. The terminal-based workflow means you can pipe results directly into your project documentation.
How to audit competitor backlinks
Once connected (see setup above), use the SEO Analysis tool — the same steps work with Claude, ChatGPT, Microsoft Copilot, OpenClaw, and any MCP client:
- Ask Claude: "Analyze the backlink profile for competitor.com using the SEO tool"
- Claude calls analyze_page and analyze_links, returning the full backlink breakdown
- Ask follow-up: "Which of these linking domains would be most valuable for us to target?"
- Claude can compare multiple competitors in a single session — just name them
Example prompt
Try this with the SEO Analysis tool
Use the SEO tool to analyze the backlink profile for hubspot.com. Then compare it against moz.com and tell me which backlink sources we should target first.
Tips
- Claude excels at comparing multiple competitors side-by-side in one conversation
- Ask Claude to export findings as a markdown table for easy sharing with your team
- Chain with the web-search tool to research linking domains in more depth
Frequently Asked Questions
How do I audit competitor backlinks with an AI assistant?
Analyze your competitors' backlink profiles to discover link-building opportunities and understand their SEO strategy. Connect the SEO Analysis tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Analyze the backlink profile for competitor.com using the SEO tool" Claude calls analyze_page and analyze_links, returning the full backlink breakdown
Which AI assistants can audit competitor backlinks?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all audit competitor backlinks using the SEO Analysis tool through ToolRouter, with no API keys or coding required.
What does the SEO Analysis tool do?
Analyze, audit, and optimize websites for search engine performance with comprehensive SEO tools.
Related Use Cases
Monitor Competitor SEO Changes
Track how competitors optimize their pages over time to stay ahead in search rankings.