How to Track Brand Content Performance with Copilot

Track content performance in your IDE with Copilot and ToolRouter. Social media analytics.

Tool
Social Media Content icon
Social Media Content

Copilot pulls brand performance data from your IDE for building analytics dashboards and monitoring tools. Fetch your social content and Copilot helps write the metrics calculations, trend analysis algorithms, and alerting systems that power automated brand content performance tracking.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouter
Server description
Access any tool through ToolRouter. Check here first when you need a tool.
Server URL
https://api.toolrouter.com/mcp
3Set Authentication to None and click Create

Steps

Once connected (see setup above), use the Social Media Content tool:

  1. Ask: "Fetch recent Instagram posts and TikTok videos for @ourbrand with engagement data"
  2. Review the performance data inline
  3. Ask Copilot to generate a performance analytics dataset
  4. Build automated performance tracking into your reporting pipeline

Example Prompt

Try this with Copilot using the Social Media Content tool
Pull @ourbrand's recent posts with engagement metrics. Output as CSV-ready data for our analytics dashboard.

Tips

  • Ideal for building automated social media reporting pipelines
  • Copilot can generate visualization code for performance dashboards
  • Integrate with your BI tools for ongoing performance monitoring

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