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How to Run a Technical SEO Audit with ChatGPT

Perform a technical SEO audit with ChatGPT and ToolRouter. Check indexing, crawlability, and site configuration.

ChatGPT performs a technical SEO audit and translates the findings into clear, non-technical language. It prioritizes issues by impact, explains the business consequences of each problem, and can generate a remediation roadmap formatted for stakeholder presentations. Perfect for SEO managers working with non-technical teams.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

Steps

Once connected (see setup above), use the SEO Analysis tool:

Ask: "Run a technical SEO audit on mysite.com"
Review the technical findings
Request plain-language explanations for each issue
Ask for a fix priority list

Example Prompt

Try this with ChatGPT using the SEO Analysis tool

Audit the technical SEO of mysite.com. Explain each issue in simple terms and rank by importance.

Tips

ChatGPT makes technical SEO accessible to non-developers
Ask for before/after comparisons if you've made recent changes
Request documentation links for learning more about each issue

More ChatGPT Guides

How to Audit Competitor Backlinks with ChatGPT How to Check Meta Tags Before Launch with ChatGPT How to Analyze Core Web Vitals with ChatGPT How to Evaluate Heading Structure with ChatGPT How to Optimize Title Tags with ChatGPT

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