Tools / SEO Analysis / Use Cases / Run a Technical SEO Audit

Run a Technical SEO Audit

Check robots.txt, canonical tags, crawlability, and other technical SEO factors that affect indexing.

Quick answer: Use the SEO Analysis tool through ToolRouter to run a technical seo audit directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

SEO Analysis

Technical SEO is the foundation that makes or breaks your ability to rank. If search engines can't crawl your pages efficiently, even the best content won't get indexed. Common technical issues include misconfigured robots.txt blocking important pages, missing or conflicting canonical tags, noindex directives on pages you want indexed, and crawl errors.

ToolRouter's audit_technical skill checks all these factors and more — hreflang tags for international sites, pagination markup, XML sitemap references, and HTTP status codes. It surfaces issues that are often invisible but silently prevent pages from ranking.

Run technical audits quarterly, after major site changes, and whenever you notice unexpected ranking drops. Many ranking issues that seem content-related are actually caused by technical misconfigurations.

How to run a technical seo audit with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude runs a comprehensive technical SEO audit and walks you through each finding with detailed explanations. Ask follow-up questions about crawlability, canonical tags, or indexing issues, and get specific fix recommendations tailored to your tech stack. The interactive format helps you understand not just what is wrong but why it matters.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to run a technical seo audit with Claude

Once connected (see setup above), use the SEO Analysis tool:

Ask Claude: "Run a technical SEO audit on mysite.com using the SEO tool"
Claude checks robots.txt, canonicals, indexability, and more
Review flagged issues with severity levels
Ask Claude to prioritize fixes by impact on search visibility

Example prompt for Claude

Try this with Claude using the SEO Analysis tool

Run a full technical SEO audit on mysite.com. Check robots.txt, canonical tags, and crawlability. Prioritize the issues found.

Tips for Claude

Run after any robots.txt or sitemap changes
Claude can explain complex technical issues in simple terms
Ask for a checklist to give to your development team

ChatGPT performs a technical SEO audit and translates the findings into clear, non-technical language. It prioritizes issues by impact, explains the business consequences of each problem, and can generate a remediation roadmap formatted for stakeholder presentations. Perfect for SEO managers working with non-technical teams.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to run a technical seo audit with ChatGPT

Once connected (see setup above), use the SEO Analysis tool:

Ask: "Run a technical SEO audit on mysite.com"
Review the technical findings
Request plain-language explanations for each issue
Ask for a fix priority list

Example prompt for ChatGPT

Try this with ChatGPT using the SEO Analysis tool

Audit the technical SEO of mysite.com. Explain each issue in simple terms and rank by importance.

Tips for ChatGPT

ChatGPT makes technical SEO accessible to non-developers
Ask for before/after comparisons if you've made recent changes
Request documentation links for learning more about each issue

Copilot runs technical SEO checks from within your development environment, surfacing crawlability, indexing, and canonical issues right where you can fix them. This tight integration means you can audit robots.txt, sitemap configuration, and meta robots tags without leaving your IDE or switching to external SEO tools.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to run a technical seo audit with Copilot

Once connected (see setup above), use the SEO Analysis tool:

Ask: "Run a technical SEO audit on mysite.com"
Review technical issues
Ask Copilot to fix issues in your configuration files
Re-audit to verify

Example prompt for Copilot

Try this with Copilot using the SEO Analysis tool

Audit technical SEO on mysite.com and help me fix any robots.txt or canonical issues in my Next.js config.

Tips for Copilot

Copilot can update next.config.js, robots.txt, and sitemap.xml directly
Useful for verifying middleware redirects and rewrites
Run before each production deployment

OpenClaw performs systematic technical SEO audits across your entire domain, checking robots.txt directives, canonical tags, hreflang, and indexing signals in one automated pass. The structured JSON output feeds directly into monitoring systems, making it ideal for teams running regular compliance checks across large or multi-site properties.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to run a technical seo audit with OpenClaw

Once connected (see setup above), use the SEO Analysis tool:

Ask: "Run a technical SEO audit on mysite.com"
Review the findings
Request fix recommendations prioritized by severity
Re-audit after applying fixes

Example prompt for OpenClaw

Try this with OpenClaw using the SEO Analysis tool

Run a technical SEO audit on mysite.com. Focus on crawlability and indexing issues.

Tips for OpenClaw

Run quarterly or after major site changes
Ask for severity ratings to prioritize fixes
Combine with content analysis for a complete SEO picture

Frequently Asked Questions

How do I run a technical seo audit with an AI assistant?

Check robots.txt, canonical tags, crawlability, and other technical SEO factors that affect indexing. Connect the SEO Analysis tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Run a technical SEO audit on mysite.com using the SEO tool" Claude checks robots.txt, canonicals, indexability, and more

Which AI assistants can run a technical seo audit?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all run a technical seo audit using the SEO Analysis tool through ToolRouter, with no API keys or coding required.

What does the SEO Analysis tool do?

Analyze, audit, and optimize websites for search engine performance with comprehensive SEO tools.

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