How to Plan Content Around Holidays with Claude
Plan holiday content with Claude and ToolRouter. Build seasonal content calendars automatically.
Tool
Claude builds strategic content calendars by mapping holidays to content opportunities and asking follow-up questions about your audience and brand voice. It prioritizes holidays by engagement potential, suggests content angles differentiating from generic seasonal posts, and creates production timelines ensuring adequate lead time for each piece.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Public Holidays tool:
- Ask Claude: "Get all public holidays for the US in 2026 using public-holidays"
- Claude returns the complete holiday list
- Ask: "Suggest a blog post idea for each major holiday"
- Use the holiday-mapped content ideas to build your editorial calendar
Example Prompt
Try this with Claude using the Public Holidays tool
Get all US public holidays for 2026. For each one, suggest a content angle for a SaaS productivity blog. Include the publishing date -- I want to publish 3 days before each holiday.
Tips
- Pull holidays for all your target markets to find unique content opportunities
- Ask Claude to prioritize holidays by commercial relevance for your industry
- Plan content production 4-6 weeks ahead of each holiday for best results